Tarsem makes Gatorade's new identity seem not so lame

If Kevin Garnett had starred in Monty Python and the Holy Grail, it might have gone something like this:



It's called The Quest for G and is part of Gatorade's new marketing effort. (Presumably someone concluded that people were more likely to buy sugar water if it was called "G.") The ad is by TBWA/Chiat/Day and was directed by Tarsem. Relatedly, here's a list of Tarsem's music videos. Via.

*Previously: Desktop wallpapers from Tarsem's The Fall.

*Buy NBA bobbleheads at eBay.