Nike shoe/aquarium

"NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010."




Wieden+Kennedy Tokyo LAB created an aquarium.




Birch Studio reduced a Nike to dust.





Container Plus turned a Nike into a planter.






Nick Marsh gave Nikes Wii Balance Board functionality.


Here are a few more works in progress:



Matthew Dent.



Jason Turner.



Thomas Forsyth.



OK Interrupt.




Matt Keers.



Alex Godwin.



Michael Robinson.



Erica Dorn.

*Previously: Skateboarding in a spaceship.

*Buy Nike posters at eBay.