Subaru has been the most prominent company to embrace the gay market. As long ago as 2000, the automaker created advertising campaigns around Martina Navratilova, the gay tennis star, and also used a sales slogan that was a subtle gay-rights message: “It’s not a choice. It’s the way we’re built.” Little wonder that many lesbians refer to their Outbacks as “Lesbarus.”
"Fashion-forward red gauges and other styling cues, for example, make the Pontiac G6 more of a gay car than its sibling, the Grand Am"
Interesting article about the perception that some cars are more gay than others. Here's more:
