Red Raven Animated Records
"These were cardboard children's records with the animation printed right onto the disc itself (later versions like the one above had the animation on the label of regular colored vinyl). The Red Raven included a little mirrored device that you pop onto the turntable's spindle that reflected the animation in such a way that while the record plays you get to see a little cartoon."
Follow the link to see the records in action. Via GrowABrain.