That's the slogan of Penguin's new effort to convince people to buy yet another copy "Alice In Wonderland," "Aesop's Fables," etc. They're actually suggesting the blank covers are a feature:
Get involved with My Penguin! Everyone else is. Razorlight have stuck a cover on The Great Gatsby, Ryan Adams has slapped oil paint on Dracula and Beck has line drawn his take on The Lost Estate. Dragonette, Mr. Hudson & The Library, Johnny Flynn and Goldspot have also sewn, graffitied or collaged a cover for their favourite Penguin Classic. Want to see the results? Check out The Bands.
What will you do? Remember: you can draw, paint, scribble or scratch to make your mark on My Penguin. Frame it, read it, give it as a gift or hide it away on a shelf at home. You can even send a picture of it to gallery@penguin.co.uk and we’ll show it in all its glory.
"[H]ide it away on a shelf," indeed.
Which isn't to say that some people aren't creating some very nice covers... (Ben Templesmith "Brother's Grim" cover spotted at Loris Z.)