Tuesday Book Covers: Penguin's new scam to sell old books

"My Penguin is simple. We print the words. You do the covers."

That's the slogan of Penguin's new effort to convince people to buy yet another copy "Alice In Wonderland," "Aesop's Fables," etc. They're actually suggesting the blank covers are a feature:

Get involved with My Penguin! Everyone else is. Razorlight have stuck a cover on The Great Gatsby, Ryan Adams has slapped oil paint on Dracula and Beck has line drawn his take on The Lost Estate. Dragonette, Mr. Hudson & The Library, Johnny Flynn and Goldspot have also sewn, graffitied or collaged a cover for their favourite Penguin Classic. Want to see the results? Check out The Bands.

What will you do? Remember: you can draw, paint, scribble or scratch to make your mark on My Penguin. Frame it, read it, give it as a gift or hide it away on a shelf at home. You can even send a picture of it to gallery@penguin.co.uk and we’ll show it in all its glory.


"[H]ide it away on a shelf," indeed.

Which isn't to say that some people aren't creating some very nice covers... (Ben Templesmith "Brother's Grim" cover spotted at Loris Z.)