Bluewater shopping centre in Greenhithe, Kent, has even gone one step further and set-up a Santa boot camp.
Fiona Campbell-Reilly, spokeswoman at the shopping centre, said: "Santa has been around for years, but society has changed and our Santa needs to reflect this.
"Bluewater's Santa Boot Camp is getting Santa in shape and setting a good example to children who idolise him.
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