Hey, who was that Ethan Haas guy?

I vaguely recall that toward the beginning of the buzz about Cloverfield, there was a mysterious viral marketing campaign called Ethan Haas Was Right that was commonly believed to be a promotion for Cloverfield. I'd forgotten all about it, until a random blog post (with some cool concept art) mentioned it today. Turns out the Ethan Haas campaign was for a totally unrelated role playing game called Alpha Omega.

*Previously: 7 viral videos you didn't know were staged.

*Buy Cloverfield cheap at eBay.