Sierra Club sells its soul - - but for how cheap?

Clorox is the latest company trying to take advantage of the current desire to be eco-conscious, and decided a good way to sell more product would be obtaining an endorsement from the Sierra Club. The Sierra Club agreed to lend its name, and the Sierra Club logo now appears on every Green Works product. No big deal you say? Just a creative way for the Sierra Club to earn some money it can put to good use?

How about the Sierra Club won't divulge how much money its getting from Clorox? And even worse, the Sierra Club can't endorse any other cleaning product, no matter how much better it may be for the environment.

Oh, any my favorite detail about the Clorox cleaning products: the products are petrochemical free...except for the petrochemicals used to create the "fresh" scent and the green coloring.

You can read more about the deal at Fast Company (landing page will probably be an ad).

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