Plum Superman?
Google translate didn't help me very much in my efforts to figure out who these vinyl toys were. It did indicate that this little fellow was called "Plum Superman":
Update: Jake informed me the characters are from a show called Dr. Slump. I believe the character is called "Suppaman" and you can see another Suppaman toy at Flickr. And Shoma explains that his name is a play on "suppai", which means "sour" in Japanese. Thank you both for the explanation.
*Previously: Gallery of fruit labels.
*Buy Dr. Slump toys at eBay.