Move over Coraline boxes. Here's Dante's Inferno gift packs.
Visceral Games, maker of Dead Space, is currently working on a video game based on Dante's Inferno. Wieden + Kennedy is promoting the game in a similar manner to the Coraline campaign, giving out Dante's Inferno-inspired gift packs to lucky journalists. I am horribly jealous.
You can see photos here and here.
*Previously: Tron-esque covers for Dante's Inferno.
*Buy Dead Space toys at eBay.
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advertising,
video games,
w+k