Showing posts with label ambient. Show all posts
Showing posts with label ambient. Show all posts

Leftovers 2010: King Kong's footprints




David & Goliath left huge footprints in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle, to promote the new King Kong 3-D attraction at Universal Studios in Los Angeles.

*Buy King Kong toys at eBay.

Inflatable giantess in Tokyo




Panasonic put up a giant inflatable Haruka Ayase (an actress apparently) to promote its new camera. Via.

*Buy Polaroid instant cameras at Amazon.

Roaming vampires promote True Blood




DraftFCB protected some vampires from the sun and sent them roaming around to promote True Blood. Via.

*Buy vampire bats at Amazon.

UPS Express deliveryman statue




Lightning fast UPS Express deliveryman statue created by Ogilvy & Mather and deposited in various locations in Indonesia. Via.

UPDATE: Looks like this is a rip-off of Ryan Johnson's work.

*Buy Idle Idol: The Japanese Mascot at Amazon.

Strawberry Fields in New York


Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

Insight: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.
Via.

*Buy Yellow Submarine toys at eBay.

Magic luggage






David&Goliath put a sawed lady in a box onto a luggage carousel to promote Lance Burton's magic show in Las Vegas. Via.

*Previously: Sliding glass doors/magician's assistant.

*Buy magician posters at eBay.

Free carriage rides courtesy of the Headless Horseman




DDB arranged for the Headless Horseman to give out free carriage rides to promote a Tim Burton exhibition in Melbourne. Via.

And speaking of, check out this Headless Horseman costume for dogs on sale at Amazon:



*Buy Headless Horseman toys at eBay.

Giant ants attack a building



Marcus Thomas projected giant ants onto a building to promote Black Flag. See them in action here.

*Buy ant farms at Amazon.

Magician's assistant entryway





An entryway by DPZ that lets you saw a woman in half. (The url mentioned on the ad wasn't working when I checked.)

*Previously: Plush sawed-in-half magician's assistant.

*Buy magician posters at Amazon.

Advertising roundup


Giant non-stick pan placed in front of a half-pipe by Leo Burnett.



JWT took advantage of snowfall and used a stamp to promote mints.



Smart car with bicycle lot by BBDO.



Splitting headache by Y&R.




Shattered bus shelter by Trigger for a dinosaur exhibit at the Calgary Zoo.

*See more great advertising here.

*Buy vintage advertising at eBay.

Advertising roundup







Creative advertising by Auge for the movie The Hole:
Launch of the movie The Hole in 3D directed by Joe Dante.
(A pair of brothers stumble upon a mysterious hole in their basement that leads to the darkest corridors of their fears and nightmares.)

Step 1: 2 weeks before: GUERRILLA. Floorstickers with a man falling into an hole were placed all over metro stations in Rome and Milan and in hundred of movie theaters.
Step 2: 2 weeks before WEB. Website about the movie with extra content (trailer, bills, phobias etc..).
Step 3: 10 days before: AMBIENT. Fake legs were added at the floorstickers and at special Billboards.
Step 4: 1 week before: EVENT. A black container was placed in the center of Milan and people were invited to challenge their fears. An infrared-cam recorded people’s reactions and the videos were uploaded on youtube and facebook.
Step 5: PROMOTION. Limited edition t-shirts (showing different fears to fight) were produced. People could win them entering the container.
Step 6: GADGETS. Fluorescent bracelets were given during the days of the event.
Step 7: 2 days before: 3D PRINT. Special 3D print was published on free press “On Stage”. 3D glasses were distributed with the magazine.
And a few more clever ads:



DOB Integrated gave away shopping bags that looked like giant Lipton tea packets.





Ad for herbal prozac for dogs by Euro RSCG.





Rethink covered billboards in gold and (fake) diamonds to promote Science World's treasure exhibit.

*See more great advertising here.

*Buy vintage advertising at eBay.