McLaren McCann makes clever use of straws to promote Coca-Cola. Via.
Showing posts with label coca-cola. Show all posts
Showing posts with label coca-cola. Show all posts
Intriguing Coca-Cola campaign by Wieden + Kennedy
Earlier this week, I mentioned a failed attempt by Coca-Cola and Wieden + Kennedy to market a soft drink called OK Soda directly to young people. Coincidentally, here's a brand new campaign for W+K seeking to turn good old Coke into a mysterious product:
The centerpiece of the campaign is the keyhole bottle icon which symbolizes Coca-Cola’s mysterious secret formula and serves as a signal that a “secret” is waiting to be unlocked.Here's the main video:
One element of this campaign is a cryptic YouTube video designed with clickable keyhole bottle overlays that will lead the viewer to a number of unique digital experiences.
By visiting Twitter you can get to Dr.Pemberton. He’s Coke’s 179 year old inventor and he’s here to answer any questions about Coke’s secret formula. Check out his first few tweets as he acclimates to our high-tech world.
Clicking on the links takes you to various locations, including a "live feed" showing a variety of odd characters protecting the formula:
and allows you to access Pemberton's medical files:
There's also a second video showing the dire consequences if something happened to either of the two people who know the Coke formula:
*Buy vintage advertising at eBay.
OK Soda
After research showed that only the word "ok" was better known worldwide than "Coke," Coca-Cola test-marketed OK Soda in several US cities in 1993. The drink, and ad campaign by Wieden + Kennedy, was targeted at Gen X and Gen Y, but was ultimately a flop and canceled after seven months. Daniel Clowes and Charles Burns created the artwork for the cans and print ads. Here's one of the commercials:
Via these sites.
*Previously: Is this W+K Nike ad homophobic?
*Buy Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time at Amazon.
Skinny mirrors
This is just asking for trouble - - Coca-Cola vending machines with mirrored exteriors. The mirrors are curved to make you look thinner. I'm guessing/hoping this is unauthorized spec work by someone who will one day get his client in trouble. Via.
By comparison - - mirrors set up to show you how you'd look in certain clothing:
Those ads are by Dragster. Via.
*Previously: Boost your self esteem with the thumbs up mirror.
*Buy compacts at Amazon.
Coca-Cola uVend (link roundup)
A Coca-Cola uVend:
The vending machine has a 46" interactive touch screen that dispenses limited edition Olympic WE8 Coke bottles and users can also download ring tones and wallpapers to their mobile phone using Bluetooth technology.More photos here.
And a few more links:
1. Chickens look upon their own mortality.
2. Unfinished Big Sister costume.
3. Lobbyists apparently being well worth their money: "The Consumer Product Safety Commission recently, and quietly, granted Mattel's request to use its own labs for testing that is required under a law Congress passed last summer in the wake of a rash of recalls of toys contaminated by lead. Six of those toys were produced by Mattel Inc., and its subsidiary Fisher-Price." Via.
*Previously: Win a Nissin Cup of Noodle vending machine.
*Buy Bioshock toys at eBay.
An organ full of monsters (who like Coca-Cola)
Well, I'll say this for the monster-filled "The Organ Player" Coca-Cola commercial by Mother London, it begs to be passed on and it's tough not to remember that it's a Coca-Cola commercial. Via.
*Previously: Chewbacca as an organ grinder.
*Buy Muppets toys at eBay.
Notorious B.I.G. as M.O.D.O.K. (link roundup)
That's right Notorious BIG as MODOK. See also, Suge Knight as Darkseid. Via these sites.
And a few more links:
1. Whaddya know, Coca-Cola will demand that ad agencies prove the value of their commercials. Via.
2. Cool vampire drawing.
3. Delaware Department of Transportation's "Diversity Spotlight" newsletter included lots of slurs and offensive jokes...you know, to teach people it's offensive to say such things. Via.
4. Jason Song for the LA Times examines why it's so hard to fire bad teachers and starts with the story of a teacher who mocked a boy for failing to kill himself.
*Previously: Obey MODOK.
*Buy Darkseid toys at eBay.
Fishing lure looks just like Pac-Man (link roundup)
"The Stormy Petrel" fishing lure looks just like Pac-Man. Up for bid here. Via these sites.
And a few more links:
1. The Mycocepurus smithii species of ants reproduces by cloning and also maintains a garden of fungus. Via.
2. Driving instructor found guilty of DUI. Seems like it's a unique case - - he was not the driver. Via.
3. Apparently, Coca-Cola came up with the name "Tab" for its first diet drink by using a computer "programmed to disgorge every four-letter combination containing a vowel. Out came 250,000 combinations, and 600 names were examined as possibilities. But only 24, a mere four percent, had no conflict with existing trademarks. (One of them, Tabb, was shortened to Tab.)" Via.
4. There's now a Muji online store for the USA.
*Previously: Video of an anteater drinking wine.
*Buy vintage computers at eBay.
New mp3 from Coca-Cola's Olympic promotion
Received another press release from my favorite marketer, Zeena Koda. As I've mentioned before:
Click here to download this week's track: "Happiness" by Jay-J.
You can view the bottles at this website or design your own.
Eight exclusive Coke bottle designs by world renowned artists. Each week they will be releasing a different design, accompanied by an exclusive track from an Ultra Records recording artist.
Click here to download this week's track: "Happiness" by Jay-J.
You can view the bottles at this website or design your own.
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