Hawk Nelson - - cool album art, moronic marketing



I was wandering through Target, trying to beat the heat (88 degrees at 9 this morning), and spotted this album called Hawk Nelson Is My Friend. I tried to find out who the artist is, but Hawk Nelson's site has very little information other than tour dates. They have a web store, complete with posters, but nothing, other than a "Digital Download Dropcard" uses the artwork. (Why in the world would someone use the web to buy a gift card to be used for a digital download? For the pleasure of paying a shipping fee, perhaps?) I also checked out a Hawk Nelson music video to see if it uses the same aesthetic, but they've disabled Youtube's embedding function. Clever move guys, wouldn't want bloggers spreading the word about your music. So anyway, you can buy the album at Amazon.

Back to the start of my story, how can Target afford to devote so much floorspace to cds?