Cute kid recounts Commando in ill-conceived campaign
This is a video of a very cute boy describing the plot of Commando. Now the boy is adorable, and I'm preconditioned to like the video because I love the movie (the mall in the movie is the one I hung out in as a child - - it's since been completely torn down and rebuilt).
But.
The video is the first in a series called "Stop the pity. Unlock the Potential." The point of the campaign is to make people stop thinking of "war" and "genocide" when they think of Africa.
A video of a young boy totally enraptured by an extremely violent movie is probably not going to get the job done.
They couldn't find a cute kid that liked a Disney movie?
Labels:
advertising,
dumb move